Many moons ago, The Chopping Block had itself a self-imposed identity crisis. When the internet was in its infancy, everyone was making web sites that looked like the future. Anything cyber looking was thought to be the way to go and we went the opposite way; embracing various genres as they had been historically represented in print. Some of the graphic identities adopted were those of Nascar racing, golden age of Hollywood horror films, NASA during its Apollo years, The Boy Scouts of America and finally vintage orange crate labels from the mid-twentieth century. In that same spirit, we produced these 7 versions of our studio???s logo disguising itself in various forms for inclusion into the 2003 Cooper-Hewitt Triennial.
Now available as a digital print
, you can get this bit of shameless self-promotion printed on archival Moab Rag Bright white 190 GSM. The size is 17″x11″.